NEW YORK (Realist English). In his 11-year stint as Apple’s CEO, he’s determined what it takes to thrive at the company.
“We look for… the fundamental feeling that if I share my idea with you, that that idea will grow and get bigger and get better,” Cook said. “And that [collaborative] process is how Apple creates products.” Tim Cook is quoted by CNBC as saying.
For instance, the company typically seeks out employees with four shared skills: the ability to collaborate, creativity, curiosity and expertise. According to Cook, three elements are needed to launch new or improve old ideas — a sense of teamwork, creative skills and curiosity. “We look for people that think different — that can look at a problem and not be caught up in the dogma of how that problem has always been [solved],” he said. “It’s a cliché, but there are no dumb questions.” said the head of Apple, speaking at the graduation ceremony at the University of Naples.
Cook stressed that the looks for wicked smart people … [but] there are a lot of wicked smart people,” he said at the conference. “We look for people that are very collaborative because nobody — even somebody who has … a cape on their back — can do everything alone.”
Since 2011, when Cook took over Apple, his tenure has turned into a huge financial success: over the past decade, the shares have generated almost 1200% profit. If you had invested $1,000 in Apple on the day Cook became CEO, the market value of your shares today would be worth $12,970.28, CNBC calculated.
