MOSCOW (Realist English). Conducting a special operation of the Russian Army in Ukraine should not be limited exclusively to military methods. This turning point in history is accompanied by a cultural and spiritual revival that goes far beyond the borders of Russia. We just need to properly comprehend it and propose an explosive and offensive cultural strategy.
Romanticization of military culture in the Russian style. Freedom from lies, migrants and total LGBT propaganda. The masculine nature of the northern “Vikings”, for whom the value is freedom, and for it they are ready to fight to the end and win.
It is necessary in the most urgent order to ensure the creation of the image of a Russian warrior, without snot and false peacefulness. Masculinity combined with mercy and caring for one’s neighbor. Hard rock, energy, charisma, will, saber, hair in the wind, clenched jaws, eyes the color of the Russian spring wind. Without vulgar stylization “a la russe”, avoiding the native paradigm “bear-vodka-balalaika” imposed from the outside.
A Russian warrior that a boy from Ghent or Nancy would want to be. Sex is in the image, where do without it, intrigue, potential to be role model, taking into account the lack of masculinity in the modern Western ethics. Postmodernity and relevance of character.
Organic saturation of this image with narratives and “exploits”, based on the Western perception of dramaturgy.
The Russian alternative – alluring, like jeans banned in the USSR in the 1980s – is the fashion for the chevrons of the Russian special forces.
It is necessary to target at the historical retaliatory “mongoose throw”, a stunning blow to the consciousness of the Western countries’ youth, taking into account artificial ethical prohibitions, hidden natural motivations and complexes. Sociology and psychology will help us.
Simple symbols of the alternative “Z” culture and other new “secret” runes.
Creation of a crowd of young “outcasts”, “lone wolves”, “chosen ones” who are drawn to the living, the real, beckoning with their natural aggression, splashes of adrenaline and testosterone.
“I’m like a Russian! I don’t want to put up with everything you put into my head… including scraping in front of migrants and LGBT people!”.
Means of delivery:
Music: a talented aggression with biting lyrics of the social request for a Western protest.
Social networks and messengers: through images, live videos and interesting stories of the heroes of our day.
Films with closed screenings and “secret” distribution.
Lectures in the European languages and philosophical treatises. The Russian “phalanstery”, the Russian “landing force”, the circle of true knowledge of the Northern cults — each stratum must find its valence in a vast attacking cloud of symbols, images, value systems.
Legends and rumors as narratives of an alternative world for different categories of children and adolescents, adults and the elderly.
Russian Darknet: closed communities with gurus for true self-development for the “advanced”.
In fact, we are daring to create a national idea. But unlike the communist-exported one, it should cease to be an attractive idea that people who disagree with the orders of the Western world will want to import, absorb and distribute.
We have created the demand already. What’s needed is bait and lots of hooks.
Kirill Dzhavlakh, Deputy Editor-in-chief, Realist Information Agency.